Entrepreneurial spirit and values

The "one firm" concept is at the centre of the brand identity of Rödl & Partner. All services are offered under the brand name "Rödl & Partner". In order to strengthen the brand in a sustainable manner and to ensure recognition in external as well as internal communication, a worldwide uniformity is necessary.  

Our brand, however, does not only consist of a logo, but also defines our unique selling propositions and our business model through our brand DNA.

The core brand values of Rödl & Partner

Caring

Each one of us approaches their clients and colleagues with empathy. We treat our counterparts in the same way as we ourselves would like to be treated.

Guiding

Our clients expect clear orientation. Instead of ducking away we make well-defined recommendations.

Entrepreneurial

We follow a strict market orientation. In doing so, we identify opportunities and take advantage of them.

German

We fulfil the expectations our clients and colleagues have of "Made in Germany".

International

We are not a network. We are ONE firm. We operate internationally with our own locations in around 50 countries.

Team spirit

We rarely achieve our success as soloists, but rather as a team. Each one of us has their own strong personality – but the collective sound of the orchestra is decisive.

Success-driven

We do not rest but always strive for improvement and operational expansion. We are successful when our clients are successful.